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Lancer is now more intelligent
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Source: News Today
Edition : March 1st
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Hindustan Motors Limited rolled out the 1834 cc Lancer in the Delhi market. The new Lancer Invex 1.8 is an offering from the country's leading car manufacturer that is ripe in style and substance. The car comes with superior INVECS (intelligent and innovative electronic control system) technology that adapts itself to the driving style of the person behind the wheels.
The first car in its segment to provide its customers with man-o-matic transmission (the choice of both manual and automatic transmission),
the Lancer Invex 1.8 has been |
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specifically designed to give optimum control and superior driving experience. The choice of transmission enables the driver to select between a sports mode for an active driving experience and an autopilot mode for a more relaxed drive, a press release said.
Lancer Invex 1.8 GLXi petrol is priced at Rs 9.34 lakh (ex-showroom Mumbai, approximately).
The car has sophisticated and upscale exteriors with comfortable and spacious interiors. 'With a powerful engine and new styling that helps this car stand out, Lancer INVEX 1.8 is a compact sedan that offers strong performance at a price tag that says affordability and value.
Lancer 1.8 INVEX
We are confident, this unmatched value proposition will act as a key growth driver for this car in India,' the release said quoting G Shyamsundar, vice-president, Hindustan Motors Ltd.
Launch of Lancer Invex 1.8 forms a critical part of the Lancer growth strategy in the Indian market. This top-line model enables Hindustan Motors to significantly expand its customer base in India and add volumes to its sales kitty. The product offering effectively reaches out to a large discerning audience that demands a product with more vigour. Through a unique amalgamation of style, performance and utility, the Lancer Invex 1.8 successfully delivers on the added benefit of superior value.
'Hugely successful in many markets globally, the Lancer 1.8 has enthralled the world with its style, comfort, space and excellent handling. Owing to its impressive score on fuel economy and other performance parameters, we are confident Lancer Invex 1.8 will be able to capture a dominant position in the Indian market as well. We hope to sell 1500 units of the car in the first year,' added Shyamsundar.
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