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HM adds thrill to premium mid-size segment
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Source: Business Line
Edition: Feb 12th
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Premium mid-size car buyers rejoice! The world-renowned rally conquering DNA, captivating style and leading-edge performance of HM Lancer now gets
'EXTRAA' POWER as Hindustan Motors Limited today rolled out 1834 cc Lancer in the Delhi market. A perfect answer for a spirited driver's desire for substance and excitement in a vehicle, the new Lancer 1.8 INVEX is an offering from the country's pioneering car manufacturer that is ripe in style and substance. The car comes with superior INVECS (Intelligent and Innovative Electronic Control System) technology that adapts itself to the driving style of the person behind the wheels.
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| The first car in its segment to provide its customers with
Man-o-matic transmission (the choice of both manual and automatic transmission), the Lancer 1.8 INVEX has been specifically designed to give optimum control and superior driving experience. The choice of transmission enables the driver to select between a Sports mode for an active driving experience and an Autopilot mode for a more relaxed drive! |
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In addition, the sophisticated and upscale exteriors along with comfortable and spacious interiors make the 1.8 a strong contender for the top slot in the fast growing D1 segment. "With a powerful engine and new styling that helps this car stand out, Lancer 1.8 INVEX is a compact sedan that offers strong performance at a price tag that says affordability and value. We are confident, this unmatched value proposition will act as a key growth driver for this car in India," said Mr. G. Shyamsundar, Vice President, Hindustan Motors Ltd.
GROWTH STRATEGY: Launch of Lancer 1.8 INVEX forms a critical part of the Lancer growth strategy in the Indian market. Poised for a successful run in India, this top line model enables Hindustan Motors to significantly expand its customer base in India and add volumes to its sales kitty. The product offering effectively reaches out to a large discerning audience that demands a product with more vigour. Through a unique amalgamation of style, performance and utility, the Lancer 1.8 INVEX successfully delivers on the added benefit of superior value. "Hugely successful in many markets globally, the Lancer 1.8 has enthralled the world with its style, comfort, space and excellent handling. Owing to its impressive score on fuel economy and other performance parameters, we are confident Lancer 1.8 INVEX will be able to capture a dominant position in the Indian market as well. We hope to sell 1500 units of the car in the first year," added Mr. Shyamsundar.
'POWER' PRODUCT: For enhanced power and increased driving pleasure, Lancer 1.8 INVEX is powered by a 16-valve, 1834 cc SOHC Gasoline Engine (MPFi), delivering peak power of 120 bhp at 5500 rpm and maximum torque of 16 kg-m at 4500 rpm. To transfer desired power to the wheels, the new Lancer sports a state-of-the-art INVECS II-4 speeds Automatic Transmission with a manual override option (in the form of Sports Mode). With a top speed of 175 kmph, the zippy Lancer is ready to rule the roads.
SOPHISTICATED EXTERIORS & COMFORTABLE INTERIORS: Lancer 1.8 INVEX features trendy full wheel covers, integral headlamp with turn signal lamp and exclusive ornaments. A new look radiator grille and body coloured door mirrors and door outer handles, give the car an extremely elegant look. The chic rear combination lamp & garnish add to the new Lancer's sophistication.
The opulent interiors of Lancer 1.8 INVEX have also been revamped keeping in mind the overall package of style and substance. For greater comfort, the car features see-through headrests and plush new upholstery. The 3-spoke leather/wood steering wheel and door trim with fabric inserts give the 1.8 a distinct look.
Available in three new exciting colours - August blue, Mystic silver and Angel white - the Lancer 1.8 INVEX comes with a warranty of 40,000 kms or 2 years, whichever comes first. Lancer 1.8 INVEX will be available across Hindustan Motors' network of 45 '3S' (Sales, Service and Spares) dealerships across the country. An extensive training programme for dealers is being implemented to meet the post sales requirement of the customers.
This extra powered sedan has been adapted for Indian conditions and is being manufactured at Hindustan Motors' state-of-the-art Chennai Car Plant at Thiruvallur. Company's Chennai Car Plant has been named as one of the best knockdown plant outside of Japan by Mitsubishi Motor Corporation.
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