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HM UNVEILS NEW LANCER CEDIA MODEL The Hindu - Business Line
Jan 13, 2006
Hindustan Motors has launched the new Mitsubishi Lancer Cedia.

Lancer CediaThe Lancer Cedia is being launched with two variants, including the Cedia Sports, and the car will be priced at about Rs 9.87 lakh (ex-showroom Delhi).

Unveiling the new car, Mr Ravi Santhanam, Managing Director of Hindustan Motors, said the Lancer Cedia is a premium car that has evolved from the legendary Evo Series of Mitsubishi. The new Cedia is more muscularly built and though it continues to be in the same size class, the car is expected to be easier to handle and at the same time offers much more power on demand for the driver.

The Cedia features a two-litre, 4-cylinder petrol engine that offers a peak power of 115 PS and a maximum torque of 175 Nm. The car's top speed is 180 kmph and safety features include dual air bags with an anti-lock braking system and electronic brake force distribution. The car also features multi-link independent suspension and a five speed manual gearbox.

Mr Santhanam said that in addition to the Cedia, the company is also looking at other Mitsubishi products for a possible India launch. The very next Mitsubishi product could well be the Montero sports utility vehicle, which HM is planning to introduce within the next six months. The new generation, Bharat Stage III version of the Pajero would also be launched soon, he said. The company is also exploring the possibility of exporting components from India to technology partner Mitsubishi.

Talking about the company's financial performance, during the launch ceremony Mr C.K Birla, Chairman, Hindustan Motors said that cost reduction measures and the improved sales volumes from the Lancer and its existing Ambassador model will enable the company to post a turnaround.

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