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Hindustan Motors’ Mitsubishi CEDIA is now twice as green!
The only car in its segment to offer factory fitted variant. Makes it eco - friendly and cost effective.

New Delhi | July 24, 2007

Hindustan Motors (HM) now introduces a factory fitted dual fuel , Cedia Select – that is just as powerful and fuel efficient on both petrol & LPG. In terms of emissions too – this dual fuel Cedia Select – is low on emissions – be it Petrol or Auto LPG (ALPG). Advanced microprocessor controlled technology makes it possible for the Cedia Select to deliver great fuel efficiency on two different fuels without any compromise on performance.

Cedia Select incorporates ‘Sequent’ type technology for effective performance on LPG. This technology from BRC Italy uses 32 bit microprocessor that synchronizes on real time with engine ECU. The controls are precise and automatic, delivering great performance, be it on Petrol or on Auto LPG. The driver enjoys the performance while the microprocessor & ECU take care of fuel efficiency.

With a “full tank”, 50 Lt Petrol & 48-63 Lt ALPG, the Cedia Select is capable of cruising well over 1000KMs at a stretch!

This Cedia variant, with all premium features (Air Bags, ABS with EBD, MP3 CD Player, Wood and Titanium finish, Chrome door handles, Windshield Antennae, Alloy Wheels) ,is priced at Rs 8.60 lacs. (ex showroom Delhi) . It offers an incredible fuel economy of Rs 3/ KM in city driving on ALPG. The fuel economy on highways will be even better.

Hindustan Motors’ MD, Mr. R. Santhanam says “The new duel fuel Cedia variant is targeted at the premium car buyers, who seek both the driving pleasure and operating economy at the same time and are also environment conscious.”

Cedia Select is the first amongst premium cars to offer a dual fuel product that is environment friendly on both fuels. Over the next few days, Cedia Select – with the factory fitted Dual Fuel Option- will become available for test drive at all major dealerships all across the country.

BACKGROUNDER:

MITSUBISHI brand signifies rally proven toughness, excellent drivability, great ride comfort, premium features and latest technological advancements for all its products. The new LPG Cedia is sure to strengthen this image and take it to new heights and captivate discerning Indian customers to a great extent. The Mitsubishi product range- Lancer, Cedia, Pajero and Montero in price range between Rs.6.97 lakhs to Rs. 34.11 lakh offers the Indian customers a wide range of products with unique characteristics and competitive price.

Hindustan Motors Ltd. was established in 1942 and is a part of the G.P. - C.K.Birla group of companies. Its registered office is in Kolkata, with the car manufacturing plants being at Uttarpara (West Bengal) and Tiruvallur.(Tamil Nadu). Mr. C.K.Birla is the Chairman of Hindustan Motors. The Ambassador car is manufactured at the Uttarpara facility, while Lancer, Cedia and Pajero are rolled out from the Tiruvallur plant.

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